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Campaigns Report

The Campaigns report gives you an insight into campaign-specific analytics


Campaigns report enables you with visibility and ability to plot campaign-specific data for all types of transactions including Invalid, Filtered and Success. You can drill down or group data to suit your purposes and compare different data dimensions to give your overall campaign performance, a richer context.

To access Campaigns Report, go to Analytics > Campaigns

Navigating around Campaigns Report


1. Filters

Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to gain a deep understanding of what contributed to fraudulent traffic of each campaign. You can filter on multiple values for all filtering options which are:

  • Property
  • Campaign
  • Partner
  • Sub-partner
  • Site ID
  • Country
  • Transaction status reason

Applied filters remain persistent across all dashboards and help you navigate easily through your activity.

2. Types of Transaction Status Tab

Selecting one of these tabs will show data related to each tab:

  • Invalid tab: Displays fraudulent or invalid activity
  • Filtered tab: Displays activity that is outside your target audience
  • Success tab: Displays valid activity

3. Time Zones and Date Time Ranges

By default, the timezone is set to UTC and the range is set to the last 7 days. You can choose your preferred time zone and date-time range.

4. Data Field for Plotting

The Campaigns report shows you different dimensions for impressions, clicks, events, installs and conversions of each campaign. You can compare them by choosing two data fields in the drop-down which includes:

  • Total transaction
  • Invalid transaction
  • Filtered transaction
  • Successful transaction
  • Percentage of invalid transactions
  • Percentage of filtered transactions
  • Percentage of Successful transactions

The selection of two data fields will automatically plot a corresponding chart for you.

5. Plotting Area

When the filters, timezone and other required fields are selected, the plotting area is updated to reflect the chosen data. If no data is present, then the plotting area will show a flat chart.

6. Group By

Grouping similar data together is another great way to gain a better understanding of your invalid traffic. You can group by:

  • Campaign
  • Property
  • Partner

The result of the group-by method will appear in the data table below. For example, group by Property will return the list of all applications and its relevant traffic information.

7. Data Table

Data Table shows the numerical values of impressions, clicks, installs, events and conversions. You can scroll to the right to see every available column. By default, each transaction category shows:

  • Total transaction
  • Percentage of total transaction
  • Invalid transaction
  • Percentage of invalid transactions

In addition to the default columns, you can choose to include or exclude any column by clicking on the three vertical dot icon located on the top right-hand side of the data table (9).

Clicking a value on the data table will add the value in the above filter.
You can then navigate to a different dashboard, to analyse the data for the selected filter, but in a different report. The filters remain persistent across dashboards.

8. Plot Rows

When using group by method, you may want to see more granular data on a chart (e.g. by campaign). This can be achieved by selecting one or multiple campaigns (up to five campaigns) and then clicking on 'Plot Rows' button. The plotting area will be updated accordingly.

Campaigns Report

The Campaigns report gives you an insight into campaign-specific analytics

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