TrafficGuard

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Excessive Click to Install Device mismatch

Typical of click spam where the fraudster is sending fake clicks via bots using lists of real, historically collected devices, while trying to appear legitimate by using a recent platform version.

Misattribution of installs to clicks with different iOS versions. In this example the clicks are from iPhones running iOS 12.2 while the install devices were on iOS 12.1

Reporting strings

excessive_clicktoinstall_devicemismatch_ip
excessive_clicktoinstall_devicemismatch_siteid
excessive_clicktoinstall_devicemismatch_subpartner

Rule Set

excessive

Measure

Click to Install

Dimension

Device Mismatch

Level

IP, Site ID, Sub Partner

MRC Category

GIVT

IAB Classification

Bots

Category

Non-Human

Ad Fraud Type

Bot Farm

Suspicious activity

An excessive number of installs have a mismatch of device information to the attributed click

Indicator of

Misattribution. Fraudsters generate millions of fake clicks with a multitude of fingerprints causing the MMP to incorrectly attribute installs from other sources.

Excessive Click to Install Device mismatch


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